A brand is constantly viewed in a variety of contexts. It is seen differently by a loyalist than by someone who has tried it and who has ruled it out of their selection set. It can been seen differently by the Big Box buyer than it does by the National Channel Sales Manager. A brand can mean many things to many people.

brand context chart

Understanding these differences and the levers that can change opinion is crucial to to crafting the right solution. CompanyKane uses Brand Context to unlock the key insights and create a strategic bedrock for marketing solutions that will lead to positive change.

Brand Context allows CompanyKane to identify the middle point where client business objectives harmoniously meet consumer excitement.

CompanyKane is a marketing and advertising solutions agency
dedicated to creating ACTION for our clients through Brand Context.